http://newsroom.hrblock.com/prepare-tax-returns-now-with-enhanced-hr-block-at-home/
In this post, I will be critiquing a corporate document and its elements. I have decided to use a corporate statement from H&R Block regarding their Enhanced H&R Block At Home software. The form of this article is electronic media and it speaks of the benefits of their enhanced software: quicker refunds, the new My H&R Block Account and the ability to file a return “on-the-go” via smartphone or iPad. It appears that the intended audience is meant to be both current and future clients of the company. However, with the benefits they have highlighted, it appears that the article speaks to more of a younger crowd. For example, many older people would likely have issues with filing a tax return on their smartphone or iPad.
This article uses the direct approach. In the opening paragraph, it discusses the issue of the tax season being delayed as the IRS had announced; however, with H&R Block’s up-to-date software, taxpayers can begin their tax returns now. The main idea is that other tax companies and even the IRS are having issues that delay processes, but as evidence it states that using this enhanced software allows the quickest refund avenue and has the added benefits listed in the rest of the article.
The scope of this article is well thought out. It lists the right amount of benefits for this service without overwhelming a reader. If an article becomes too long, readers tend to lose interest and move on to the next item to catch their attention. The detail level is also well conceived. Each benefit listed is described in a way that most people would understand. It is not too complicated and may give the impression to a reader that their software ease-of-use may be in a similar fashion. The range of information presented is just enough to lure a client into seeking more details or even making the decision to use the software.
The writing itself is well done. As I mentioned before, it is not complicated and does not take too much time out of one’s day. Bolding each main point helps draw your eye to each piece of evidence. Also, including the information regarding a $100,000 Facebook contest may entice more people to read the article in its entirety.
One aspect that I would add to this article is for those who may not be comfortable doing their own taxes even after reading this article. At the end, I would remind readers that they can still come into any H&R Block office and receive many of these benefits in a personal appointment with a Tax Professional.
English 210 